The Psychology of Marketing: How Colors Affect Buying Habits

I know your probably asking yourself, “what does she mean that color matters.” Well, we all know that psychology plays an enormous factor in branding, marketing and sales. A great marketer must understand the basic psychology of what drives consumers buying behaviors. Psychologist says that color has been known to have a powerful impact onContinue reading “The Psychology of Marketing: How Colors Affect Buying Habits”

The PSA of the title Marketing

The word “Marketing” has become such a colloquial for others that the unknowing really don’t understand the different parts of marketing and what it entails. I guess you can say I’ve become so bothered when I go on Instagram profiles and I see “Brand Management” when you clearly are just a “Promotor.” Or maybe IContinue reading “The PSA of the title Marketing”