The Psychology of Marketing: How Colors Affect Buying Habits

I know your probably asking yourself, “what does she mean that color matters.” Well, we all know that psychology plays an enormous factor in branding, marketing and sales. A great marketer must understand the basic psychology of what drives consumers buying behaviors. Psychologist says that color has been known to have a powerful impact onContinue reading “The Psychology of Marketing: How Colors Affect Buying Habits”

Financial Advisor vs Accountant

Tips to Decide Which is Best For Your Business. At what stage of your business do you decide which is best for your business? I’ve helped many startups build their business and believe it or not this is nowhere in their business plan for success, some don’t even know the difference. Let’s go back to aContinue reading “Financial Advisor vs Accountant”

Humility & Patience Is A…Shhh

If there is one thing that I have been forced to learn on this journey to entrepreneurship it’s patience and humility. Growing up as an only child I’ve always been accustomed to getting things when I wanted it and how I wanted it and I’m not going to lie, it made adulthood a bit hard.Continue reading “Humility & Patience Is A…Shhh”

Do I Really Have to Network…

How do I gain new clients? What do I say? Why do I need to network? How do I collaborate with others in my industry? Networking is scary… Those are just a few questions I get when others ask “how did you get over your fear of networking” My answer- networking is all about understandingContinue reading “Do I Really Have to Network…”

The PSA of the title Marketing

The word “Marketing” has become such a colloquial for others that the unknowing really don’t understand the different parts of marketing and what it entails. I guess you can say I’ve become so bothered when I go on Instagram profiles and I see “Brand Management” when you clearly are just a “Promotor.” Or maybe IContinue reading “The PSA of the title Marketing”

Are you chasing money or the goal?

How much you want to bet at some point on your journey or career you got off track with your goals. We’ve all done it especially as entrepreneurs, the only thing is some recognize and get back on track and sadly some don’t. Fortunately, I was one of those that woke up, recognized and gotContinue reading “Are you chasing money or the goal?”

She Emerged From The Chrysalis

As you begin to get older you begin to appreciate life trials and understand the valuable lessons the universe is trying to teach you. Some learn at an early age and some learn later. As a kid, in second grade we studied caterpillars/butterflies and I became fascinated with its beauty. As I’m approaching fabulous 40,Continue reading “She Emerged From The Chrysalis”

The Successors Playbook

It is officially 2019 and we’ve all heard the slogans, “new year new me,” I’m leaving some things and people in 2018,” and all the new years resolutions. Truth be told, the reason the resolutions do not continue on past the first 2 weeks of the year is because it’s all talk until you actuallyContinue reading “The Successors Playbook”