The Psychology of Marketing: How Colors Affect Buying Habits

I know your probably asking yourself, “what does she mean that color matters.” Well, we all know that psychology plays an enormous factor in branding, marketing and sales. A great marketer must understand the basic psychology of what drives consumers buying behaviors. Psychologist says that color has been known to have a powerful impact on consumers buying behavior and decisions process. Studies have shown that 93% of buyers focus on the visual components and almost 85% claim color to have been their primary reason they were attracted to the purchase of an item. This is why first impressions are very important when branding your product or service. Remember making use of color when delivering your brand can make a positive or negative impression on the subconscious mind.

Think about the mood and image you want to convey to your audience when they first see your brands image, as well as your promo videos, and signage. Color is both emotional and practical, it affects how consumers feel when they look at your brand. But on a practical level, colors can help your brand stand out. Think about what attracted you to website when you first saw it. Ever wonder why I picked orange of all colors? Orange in business is said to mean: adventurous, risk-taking, vibrant, flamboyant, stimulating to the senses, affordable, warm, sociable, optimistic, enthusiastic, cheerful, self-confident, independent, extroverted and uninhibited, creative flair, warm-hearted, agreeable and informal

Would you say you felt or thought any of this when you first came to our page or seen the logo? When sourcing a branding and marketing specialist you would expect for them to attribute the majority of these adjectives when representing your brand.

Tap into the power of color when you’re creating your logo, cards, flyers & promo videos, think of the target audience you’d like to attract. When someone pulls out a stack of business cards you want to imagine what would make your card stand out. Ask your self this, what is your target audience:
Age: a younger generation would be attracted to pastels & bright colors, Industry, and Gender. (see our guide to deeper understand)

Trust, these small factors matter! Let’s never forget that colors matter in your advertising and extremely important in video marketing. When creating your storyboard color should be a huge factor in the delivery message. From clothing to props to accent lighting, you want to be sure to never overpower your product with colors that do not compliment the product. Think of your product as the bride and everything else as the bridesmaids and guests, the bride should never be outshined or blend in with everything else. Your brand should always stand out and be memorable.

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